Robron Ltd concentrates on brand building and brand custodianship in terms of representing its national brands in the Tanzania wholesale and retail sector. We strive to build awareness of the brand firstly through distribution and listings in the retail trade, and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.Depending on the profile of the product range, we also conduct above-the-line advertising and we position advertising and advertorials in targeted publications.